Avicii Hotel - South Beach

FIRST EVER ARTIST BRANDED HOTEL!

WHO: AVICII HOTEL OPENS FOR WMC/ULTRA MUSIC FESTIVAL ULTRA EXCITEMENT BEGINS!!!

WHAT: Two-time Grammy nominated superstar DJ/producer Avicii will re-brand and take over his own hotel in South Beach, starting Friday a.m. March 15, when the AVICII HOTEL is unveiled for the first time. See www.aviciihotel.com for the spectacular drawings and amenities.

Avicii, who last year was introduced by Madonna when he headlined ULTRA, will double his presence this year. Playing and headlining two stages over the course of the two weekends, Avicii will have a ubiquitous presence around the city, but the hotel is a FIRST!

OPENS: Friday, March 15 at 11 a.m.

WHERE: AVICII HOTEL, 1200 Collins Ave., Miami Beach, FL 33139