NASCAR Themed Novela "ARRANQUE DE PASION, LA HISTORIA DE ELA"
NASCAR-THEMED NOVELA, “ARRANQUE DE PASION, LA HISTORIA DE ELA,” SHOT AT HOMESTEAD-MIAMI SPEEDWAY SET TO AIR APRIL 1
Five Week Web Novela Premieres on Univision.com/Arranquedepasion
MIAMI – Homestead-Miami Speedway is providing the setting as NASCAR and Univision will make history on April 1. “Arranque de Pasión, La Historia de Ela,” the first-ever sports-themed original project for the leading media company serving Hispanic America, debuts in the U.S. and Puerto Rico on Univision.com. Following five consecutive weeks of three new five-to-seven-minute episodes, this NASCAR-themed drama will air an edited version in a special primetime network television debut on Univision on Sunday, May 5.
“Arranque de Pasión, La Historia de Ela,” is a co-production between Univision Studios and Kate Del Castillo Productions, Inc., in association with NASCAR. The drama, shot at Homestead-Miami Speedway, stars internationally acclaimed television and motion picture actress Kate del Castillo, as well as leading men Carlos Ponce and Christian Meier. “Arranque de Pasión, La Historia de Ela” is also NASCAR’s first-ever Spanish language original production.
“Homestead-Miami Speedway is the perfect backdrop for this novela,” said Homestead-Miami Speedway President Matthew Becherer. “Not only is the speedway the host of NASCAR’s season-ending championship race and Miami the headquarters of Univision’s television network operations, this diverse region is also the gateway to the Americas.”
“Univision Studios is pleased to partner with NASCAR and Kate del Castillo Productions, Inc. to debut a compelling novela that takes place in the exhilarating world of NASCAR,” said Luis Fernandez, president of Univision Studios. “This new project will allow us to continue our commitment of offering Hispanic America culturally relevant content across platforms, including online and on mobile.”
Following the premiere on Monday, April 1, a new episode will be released every Monday, Wednesday and Friday, midnight ET, for five consecutive weeks, culminating with the Univision network television special on Sunday, May 5. NovelasySeries.com will also provide compelling behind-the-scenes footage, exclusive content, character bios, previews, recaps, trivia and much more for users to engage with before, during and after each episode airs.
Viewers can join the conversation regarding this first-of-its-kind novela on Twitter via @Univision, @vivanascar and @NASCAR as well as comment along with others on Facebook.com/Univision.
For more information on “Arranque de Pasión, La Historia de Ela,” visit Univision.com.
The NASCAR Sprint Cup Series culminates Sunday, November 17 with the Ford EcoBoost 400 (ESPN, MRN, SiriusXM NASCAR Channel) from Homestead-Miami Speedway. Last year’s Ford EcoBoost 400 was broadcast on TV and radio to 175 countries in 24 languages.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMás, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
About Homestead-Miami Speedway
The Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The 640-acre facility is active more than 280 days per year and will host NASCAR’s championship races during Ford Championship Weekend (November 15-17, 2013) for the 12th consecutive year. The NASCAR Sprint Cup Series championship Ford 400 is broadcast live on TV and radio to 175 countries in 24 languages. Homestead-Miami Speedway, featuring a 1.5-mile oval and 2.21-mile road course, generates more than $250 million annually for the region.
