Avicii Play Button - House For Hunger Charity

Ralph Lauren’s Denim & Supply line has teamed up with House for Hunger to release a limited-edition Playbutton.  This wearable MP3 player comes preloaded with a playlist featuring tracks from world famous DJs curated by two-time Grammy nominated DJ/producer Avicii. .  The artists, labels and publishers generously donated tracks to the project to raise awareness of the global fight against hunger.  Additionally, a donation of $60,000 was donated to the FEED Foundation, an organization dedicated to fighting hunger and malnutrition.

Started by top DJ Avicii (Tim Bergling) and his manager, Ash Pournouri, Housefor Hungeris dedicated to promoting a culture of unity and giving among music fans across the globe.  Avicii and Pournouri have donated over $2.5 million to hunger initiatives through House for Hunger.

The exclusive playlist features tracks by Albin Myers, Arty, Avicii, CAZZETTE, David Tort, EDX, Hardwell, Moby, MYNC, Nicky Romero and Norman Doray.  The Playbutton also comes with 1.8GB available storage space so you can add your other favorite songs, while continuing to support the cause.

A Playbutton is an MP3 player in a wearable button that enables fans to show support of their favorite brands, artists and causes through the convergence of fashion accessory and digital music.  Playbutton has collaborated with the likes of Hugo Boss, Justin Bieber, Lady Gaga, Barneys, Florence + the Machine, and Doctors without Borders in the past.

The Playbutton is distributed exclusively in-store and online at Denim & Supply and select department stores worldwide.   One of legendary designer Ralph Lauren’s newest lines, Denim & Supply focuses on the authentic character of cool, vintage pieces.  This new approach to denim and sportswear effectively embodies the effortless style of a new, individualist generation.

For more information and to purchase the House for Hunger Playbutton, please visit www.denimandsupply.com