NEW IN FLORIDA: LUCAS BOLS INTRODUCES YOGURT LIQUEUR
NEW IN FLORIDA: LUCAS BOLS INTRODUCES YOGURT LIQUEUR
Introducing to the US for the very first time, Bols Yogurt Liqueur
(Amsterdam, Holland—May 9, 2013)--Lucas Bols, one of the world’s leading cocktail liqueur and spirit producers, today announced the launch of Bols Yogurt Liqueur in the United States. The product is made from natural ingredients, with no added colorants, with an ABV of 15%. It can be served neat or on the rocks and mixes perfectly with fresh fruits, fruit juices, soft drinks, spirits and other Bols liqueurs.
Made from the highest quality fresh yogurt, Bols Yogurt Liqueur has a unique sweet and sour taste profile, and a natural, smooth flavor making it a perfect, versatile ingredient for mixability. It’s unique in the sense that it doesn’t curd when used with sodas or fresh juices in contrast to other well known cream based liqueurs. It has a very low fat percentage which makes it the perfect addition to current food and drink trends. The timing couldn’t be better with the Yogurt category currently exploding. The bottle has been designed with a special coating to ensure that the product remains in optimum condition as well as giving it real standout on the back bar.
“We’re always searching for ways to innovate, whether through our products, our mixology team, or anywhere else,” said Huub van Doorne, CEO of Lucas Bols. “Increasingly, the trade is calling out for authentic, groundbreaking products that will take bartending and mixology to the next level, and we believe that this product will satisfy that growing need. The versatility of the new Bols Yogurt gives bartenders, bars and consumers at home an even greater opportunity to create exciting cocktails and drinks.”
The suggest retail price for a 750ml bottle is $17.99. Bols Yogurt Liqueur will roll out in Florida by June 1 and in California by July 1 with plan for a national roll out in August 2013.
About Lucas Bols
Lucas Bols B.V. was originally established in 1575 in Amsterdam. The company has a long and rich heritage which forms the basis for all of its brands. As one of the world's leading cocktail liqueur and spirit producers, the company prides itself on its commitment to innovation and excellence. For over 435 years, Lucas Bols has been mastering the art of mixing, blending and creating quality liqueurs using centuries old recipes, while striving to produce cutting edge, versatile solutions to suit contemporary palates. The Bols Liqueurs range comprises 35 different flavors, making it a leading authority in the cocktail sector. Lucas Bols B.V. distributes across 110 countries worldwide - ‘one brand, a million drinks’.
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