DROUHIN TO LAUNCH THE “NEW LAFORET” WORLDWIDE: new wine, new package, and a chance to win $5,000!
DROUHIN TO LAUNCH THE “NEW LAFORET” WORLDWIDE: new wine, new package, and a chance to win $5,000!
(New York, NY): This summer, Maison Joseph Drouhin (MJD) will debut the new Laforet Chardonnay and Laforet Pinot Noir around the world. The wine, which will be fresher and more fruit driven in style, is intended to speak to a younger consumer who is looking for an uncomplicated yet refined wine that delivers tremendous quality for its price. As Veronique Drouhin puts it, “The Laforet is like a perfume, having taken great characteristics from all of the best terroirs in Burgundy. It is a favorite of my daughter and my friends alike because it is simply enjoyable to drink.”
MJD will celebrate the launch with a "Summer of Laforet" promotion which will include by-the-glass specials at specially selected accounts in key markets, and a consumer Instagram contest: #SummerOfLaforet. A Grand Prize of $5,000, with other cash prizes will be offered. More information about the promotion, including venue's and dates, is available at www.summeroflaforet.com
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About Maison Joseph Drouhin:
Maison Joseph Drouhin is a family-owned winery founded in 1880 in Beaune, France. Since its inception, the House style has been a celebration of elegance and finesse, as well as a tribute to the great region of Burgundy and its world-renowned local varietals: Chardonnay and Pinot Noir.
Today, the House is run by the fourth generation of Drouhins, with each playing a different role in the company equation. Philippe, the eldest, is responsible for the vineyards. Since joining the house in 1988, he has introduced biological and biodynamic viticultural practices throughout the properties which have put the company at the forefront of winemaking innovation. Veronique, the second eldest, is considered the “guardian” of the Joseph Drouhin style, supervising the wine making process as well as tracking the development of existing wines through daily tastings. Laurent, the next in line, is export director for the United States, where his inherent charm and enthusiasm for wines make him an effective brand ambassador in the family’s largest export market. Last but not least is Frederic Drouhin, who despite being the youngest of the four siblings is the President of the company and responsible for development and strategy. Together, they aim to continue the great tradition of winemaking that was begun over 130 years ago.
New York:
June 24: 5-8 PM at Cercle Rouge in TriBeCa
July 9: 5-8 PM at Cercle Rouge in TriBeCa
July 10: 5-8 PM at Felix Restaurant in SoHo
August 7: 5-8 PM at Felix Restaurant in SoHo
Sept 11: 5-8 PM at Felix Restaurant in SoHo
New Jersey:
June 21: 3-10 PM at Aveune in Long Branch
July 26: 3-10 PM at Avenue in Long Branch
August 23: 3-10 PM at Avenue in Long Branch
IL:
Sunda Restaurant, Chicago – dates TBD
MA:
Sept 12: 4:30-7 PM Bistro du Midi, Boston
Sept 19: 4:30 – 7 PM Pain d’Avignon, Hyannis
TX:
Aug 5: Max’s Wine Dive, Dallas
Sept: Max’s Wine Dive, Dallas
